Kween Krush: LUCY FORD “Red Carpet Realness, Showbiz Secrets And Viral Victory.”

Kween Krush: LUCY FORD “Red Carpet Realness, Showbiz Secrets And Viral Victory.”

Kween Krush alert!! This is where we celebrate everyday women for being complete badass Wonder Women.

Roll out the red carpet: Lucy Ford, we have a blockbuster premiere-size crush on you! Yep, not only are you the coolest cat on the scene, who’s interviewing the cream of the ‘movie and music’ crop. But you’re totes adorbes. We love the cut of your jib (dat effortless style sista) and you’ve seriously got your finger on the pulse when it comes to what’s hot and what’s not. Not to forget to mention, the best taste in boybands and cult chick flicks. And forgive me but we can’t not mention Reece Witherspoon and that viral moment, riiiight? But, once the internet falls in love with you, what happens next?

So… let’s start from the very beginning. How did you come to be one of the most prominent entertainment reporters in the UK?

Well, that is very kind of you to lie like that! In all honesty, I was extremely lucky to get where I am today. I did a postgraduate degree in Broadcast Journalism after university, and the aim was always to end up working somewhere in entertainment. I worked in local radio news for a bit before moving to Istanbul to work for a world news TV network. Whilst I was there I applied for my job (kind of on a whim) during a very quiet late shift. Despite having no experience in showbiz or with celebs, my now-boss took a chance on me: and the rest is history!

Was showbiz, showbiz, showbiz always what you thought you’d end up doing when you ‘grow up’? Is this your dream gig?

I always wanted to work in entertainment: I don’t think I ever realised that my kind of job actually existed, let alone was an actual option. It totally is my dream gig, which feels crazy to write! I get to sit in the room with people who I’ve been a fan of, sometimes to a ridiculous extent, for years. Occasionally, they disappoint, but even then, it still feels very surreal.

Does being a reporter/journalist/content producer have you travel the world a lot? Besides Istanbul, have you always lived and worked in the UK?  

Part of the reason I wanted to become a journalist was because I didn’t want to do a job that limited me to one country. I grew up moving all over the world, so at this point wanderlust is kind of in my blood. I worked as a journalist in Turkey for a bit after university, which was amazing. Since becoming a showbiz journo I’ve been lucky enough to get sent abroad to America and Europe for press trips. I would love to live abroad one day, so this is the perfect test run!

I’m sure at times, the entertainment game can be all glitz and glam but what are some things people don’t know about working in media? 

It definitely is not glamorous: well, at least for the journalists involved! A lot of people think working premieres and award shows means you actually get to go to the events, but the reality is that you stand around for a few hours outside, talk to celebs for maybe 2-3 minutes and then head back to office to turn it all around. In the Summer it’s ok, but as it heads into Winter those nights can be pretty brutal! Of course, there are worse things that I could be doing, but when you have those nights where you can’t feel your fingers, it can be pretty grim!

What’s the biggest misconception about your day-job?

Probably that I spend all day becoming best pals with celebrities? Definitely not the case! Actually, chatting to celebrities is quite a small part of my job, and when I do chat to them there’s definitely no time to strike up a friendship! A lot of people also assume that my life is basically like that scene in Notting Hill where Hugh Grant ends up interviewing Julia Roberts for Horse and Hound. Whilst I do spend a lot of time at hotels interviewing celebs, there’s definitely about 10 people in the room with you, and you have an aggressive countdown clock the whole time: it’s pretty hard to get any inside jokes in when there’s someone literally counting down the minutes in front of you.

What part of your career are you most chuffed about? And what are some of the pinch-yourself highlights?

Basically, that I get to meet my heroes! It’s pretty much as basic as that. I am a fangirl at heart, and have obsessed over celebs and their work for basically as long as I can remember. Getting to sit in a room with Reese Witherspoon and actually hand her the dissertation on Legally Blonde that I’d written was probably a moment that I will never, ever top. Also Oprah was in the room, so yeah, it’s pretty much a peak life moment.

I feel like a bit of a fool, interviewing the ‘interviewer’. What tips or tricks do you have when it comes to asking the big questions to a room filled with A-Listers?

It sounds so basic, but just remember that they are real people. The minute you take them off the celebrity pedestal, it makes it so much easier to try and have a real conversation. Of course, there will always be people you can’t keep your cool in front of (looking at you, Harry Styles), but more often than not it’s easy to relax in front of them. I think it’s also really useful working at a company where celebrities come to us, to our own building. Seeing us at work, and seeing them interacting with their team and ours, makes for a much more human interaction. When it comes to tips on how to get the big questions in, structuring your interview is really important. If you know you’ve got a question that could go either way, save it until the end. That way if they shut it down, you can get out of the room quickly!

Have you ever had an awkward celeb-fail? 

Oh lots! Sometimes how you think something sounds in your head sounds completely different out loud. There have been a few rude celebrities that really didn’t seem to like chatting to me, but all in all I have been lucky. I did call Henry Cavill ‘Harry’ to his face though, which wasn’t great.

You’re also now a presenter on heat radio. How do you feel about being in the spotlight? Or being filmed? Do you ever get self-conscious?

I HATE being on camera. If there’s one way to keep an ego in check, it’s regularly being filmed sitting opposite the most beautiful people in the world. In terms of presenting, that’s been such a fun accident. I never, ever intended on doing any kind of presenting, but the team over at heat radio have been so supportive of me, and actively encourage me to do more. It is cool finding out you’re quite good at something you never thought you’d even enjoy.

How important is it to you to portray body confidence? Do you ever feel pressured to look or dress a certain way?

Body confidence is something I’ve always struggled with. I’ve always been the biggest one of my friendship groups, and whilst that doesn’t really bother me anymore in my day to day life, sometimes having to edit a video of yourself in detail when you’re having a bad day can be quite tough. I don’t actually feel like I need to dress or look a certain way, which is nice. I’m lucky I work somewhere that actively promotes us bringing ourselves into what we do: so if one day I want to dress really smart, I can do that. Likewise, if I want to show up in the baggiest of t-shirts and trackies, that’s also fine.

I do think it’s really important that ‘average’ sized bodies are shown in media. We see a lot of representation at either end of the spectrum, but there is an awkward middle ground where most of the population sits, that doesn’t get seen a lot. I am a size 16, and I’m happy that I get to have a job on camera.

I can also see you’re fast becoming the Kween of Twitter, what do you like about social media and what do you hate? Have you ever been the target of online bullying or trolling? 

I love so much about the internet. If you couldn’t already tell, I was an indoor kid and basically grew up on the internet (where my tumblr peeps at?!). There are massive downsides to Twitter, we all know them, but there’s so much I adore. I’ve made some really good friends from Twitter that I have shared interests with. I’ve also been able to take part in really meaningful interactions with people about a variety of topics. I get to be part of a shared conversation with people who like the same things as me. I also credit social media with making me as socially conscious as I am. I’ve learned so much from hearing diverse voices that I’m sure I wouldn’t have heard in my day to day life. Also, people on the internet are just hilarious.

I’ve actually been lucky when it comes to trolls or online bullying. Even when I went viral, 99.9% of the comments were supportive and kind, and the rest were shot down very quickly. You do get the odd comment that lingers, especially when you’re having an off-day, but the positives for me truly outweigh the negatives.

https://twitter.com/lucyj_ford/status/973572079000915968?s=21

What does going viral feel like? What goes through your head the moment you realise ‘you’ are blowing up around the world? Does it change anything?

It’s a really strange feeling! I always hoped that, if I ever went viral, I would reply to anyone who wrote to me. The reality of it is that you just can’t! I had to turn my phone off at one point, because it just got so overheated cause of the notifications. It got a little bit ridiculous. I was lucky though: the response to my dissertation was 99% positive, which I feel like is unheard of on the internet. That’s what happens when women come together to fan out over chick flicks!

What happens hours, days, even weeks after it?

The funny thing about going viral is that it is over literally in a couple of days. The first day was absolutely crazy, and I couldn’t do any work because I was just transfixed by my notifications (sorry, boss!). But then, around the third day everything went back to normal. In a way, I was really grateful that I still had a job to do, as it let me get away from just staring at my screen. It was a really fun experience, but I also think it’s important to keep some perspective.

Speaking of the bad world of web, any predictions on what is going to be huge in the next 6 months? What’s the next big thing in music/film?

I have no idea and if I had my way all anyone would do would be watch BTS videos and Harry Style’s album documentary on repeat for a year!

We now live in a post-Weinstein world and surrounded by feminist movements like #MeToo, can you relate to any of this?

I am extremely fortunate to never have encountered any real trauma in the sense of #MeToo, which is why I feel so constantly horrified by what so many women, and men, have had to suffer in silence with. I’m so grateful to live in a time where hopefully more victims feel safe to come forward, and feel hopeful that I can learn more and more about feminism as time goes on.

https://www.instagram.com/p/Bn1wkKhhfyp/?utm_source=ig_share_sheet&igshid=1iobg5t5qawa0

I get the impression you’re a proud feminist, is this true? If so, what does ‘girl power’ mean to you?

Oh man, I am the proudest of feminists! Gals are great! I love learning about feminism, and its various histories and the ways in which it became part of our society. I did my dissertation on feminism and female representation in film, and I think I might be the only person in history who looked forward to going to the library to work on their thesis.

Girl power to me can mean anything and everything. I want all women to feel like their voices are heard and are meaningful, so long as they don’t actively harm minorities or other women. Sometimes you get a fitted sheet on your bed first time around and feel proud: that’s girl power! Sometimes you stand up to your boss, or talk down ignorance: that’s also girl power! Women, and men, fighting for equality is such a basic thing, and we still have so much to work on, but I’m encouraged about the conversations we’re having.

Anyone who knows you, also knows you have a fierce obsession of all things boybands and 90s/early 00s chick flicks. Indulge for a moment and tell us some of your ultimate favs.

Oh boy, how much time do you have?! Well, of course Legally Blonde is my ultimate, but I can probably recite word for word Bring it On, Ten Things I Hate About You and Clueless. Honestly, I will never get bored EVER of watching those films. In terms of boybands, I love *Nsync. It is my greatest regret in life that I never saw them when I lived in America at their peak. That pain will live with me forever.

Name one female movie character that changed your life or inspired you to be who you are?

I’ve got to say Elle Woods, right?!

What would your biopic be called?

Probably something like ‘Desperately seeking snacks’.

Since we’re on the love-train, what women are you krushing on at the moment? 

Always, and forever, Amy Adams. Give that woman a damn Oscar already!

You must be so stoked of what you have achieved in your life so far… what’s one thing you would now tell your younger self?

That your trauma will make for great character building. You’re funny and kind, and that is because you had to learn to be strong. The people who picked on you most will also be the ones DMing you to hang out any time they see a picture of you with a celebrity, so you can take some pride in that! Also, don’t get so obsessed with that one guy at uni: he’s gay.

What would 6 year-old and 16 year-old Lucy think of the 26 year-old Lucy today? 

I think 6 year-old Lucy would be utterly confused and probably just get distracted by the nearest snack.

16 year-old Lucy, well, she’d be in absolute shock. 16 year-old Lucy didn’t have the best time. She didn’t have the nicest experience at school and wasn’t sure who she was. I think socially anxious 16 year-old Lucy seeing 26 year-old Lucy working and living in London, talking to people for a living and surrounded by people who love and care about her would probably cry (she cried a lot). 16 year-old Lucy would also want to know whether 26 year-old Lucy had met David Tennant yet (she hasn’t), so I’ve probably still got some things to work on.

🐥: @lucyj_ford

📸: @lucyjayneford_

Carmela has only been working with Lucy at Bauer Media for a handful of weeks but it was girl-love at first sight. Carmela is constantly in awe of how freaking cool Lucy is when placed in any high pressure celeb sitchu. But mostly Carmela is utterly impressed with how quickly Lucy has managed to put up with her awful out-of-time singing and constant “Lucy, can I show you something” in the office. Watch this space peeps, Lucy Ford is a name you’ll be hearing A LOT more of in the future!! 

Guest Kween: YEN HOANG “How Miss Independent Learnt To Love.”

Guest Kween: YEN HOANG “How Miss Independent Learnt To Love.”

Hi, I’m Yen. I am a girl that’s super independent. I grew up believing in my strength, was taught to think that I am bold, that my words carry weight and can help change the world. I learnt that I am a force to be reckoned with when I’m standing on my own two feet, and when I must decide, for myself, I know what I want.

Throughout my early 20s, I had everything: a semi-successful startup brewing, found the greatest group of people I still call my best friends today, moved to the other side of the world, travelled alone and graduated in the top two percentile of my university. Yep, all before 22.

I always knew I was super independent, it probably came with being the eldest sibling and a Virgo (think Beyoncé, Jada Pinkett-Smith, Sheryl Sandberg: just to name drop a few). 😉

I was used to walking fast, spending my own money and opening my own doors. I learnt to trust myself and knew who I was through falling down and picking myself back up. I found my niche in the world, paving my own way, presenting my own smile and sense of self to whoever I met. I wasn’t used to balancing myself with another person. I wasn’t used to needing someone, or allowing anyone to help.

YEN

My independence definitely contributed to the destruction of my relationships in my early 20s too. I drove men crazy because I didn’t let them do everything for me. I didn’t let them cater to my every need. I refused to let them pay for every date.

I sometimes wouldn’t let them be the manly-man, the savior, the strong suitor that they so desperately wanted to be for me. It’s wasn’t on purpose; it’s just because I was used to being my own savior. Someone even told me to ‘pretend and be a little less independent, just so they can feel you need them’.

Somehow, something still didn’t feel right. And along the way, I lost my independence: I became that friend who disappeared off the face of the earth because she got a boyfriend. But I fell into this trap, of believing I had to dumb myself down just to make a boy feel better about himself.

My last breakup reminded me how much I needed to put myself first again and regain everything I knew about being independent. Although that breakup shattered my world, it was a sign that I wasn’t meant to be in a relationship with anyone else but myself.

Maybe it was a time for me to fix myself and change. Appreciate myself more and to never make the same mistake. To achieve more goals and more importantly find happiness. To hopefully one day understand, that I’ll attract the right things when I have a sense of who I am.

I had spontaneously decided to accept a job in London (the other side of the world) and pack up and leave within weeks. I had lived in London back in 2011 while studying there and had always called it my ‘home away from home’, so when the offer came through I couldn’t reject it. I called my best friend and told her I was coming, and recalled saying “I have nothing to lose”. I didn’t make plans to come home, or let alone have a plan? I was ready to accept whatever it was that the universe had installed. I felt so free.

yen 2

yen 3

The week my visa appointment with the UK consulate got booked: I met a guy who I never imagined would mean so much to me today. You see, I was so focused on my life that I was completely blind-sided; a relationship was the last thing I was looking for. On our second date, I had no choice but to tell him I was leaving the country. I felt like I owed this to him and was super nervous delivering the update. That’s when I knew, I really liked him.

I asked for answers “Why throw me a bone now universe? I am about to go on an adventure of a lifetime! Do you want me to stay in Melbourne?” I even went to church and a temple to find clarity. I have never felt so vulnerable in my life.

I still left for London and to my understanding we weren’t official. But the distance didn’t change how we both felt about each other. Sure the different time zones were hard but we made it work. Last minute, I booked a flight home so I could surprise this guy on his birthday.

I was super super nervous, I mean, who was I to him to do that? We weren’t even official or anything exclusive! I knew I was taking a big chance. I guess that’s the whole issue with being independent yet a hopeless romantic too. Naturally, we then agreed to a long distance relationship because he acknowledged my dreams and supported it no matter how tough it was going to be.

You see, when you fall for a girl that’s independent, you will get frustrated. She’s used to doing things for herself and by herself. She’s used to following her own rules, making her own decisions, being selfish with her time. It will take a bit for her to get used to putting someone else first, to moulding her life to shape both yours and hers together. Don’t get me wrong, she won’t have trouble loving you, but she might, at first struggle to let you in.

yen 6

A long distance relationship ended up being the best thing for me. I learnt to prioritise a relationship; scheduling in calls with confusing time differences, improving communication skills and letting someone into my life, knowing I can still continually work on myself.

I learnt to let the small things go, had to invest a lot of trust in someone, believe that not all guys are bad (something that doesn’t come easy for me), to compromise and have patience, extreme patience. And finally, I learnt that when time and luck crossed paths the universe would find me a guy who will fall in love with my driven, spontaneous, independent character.

Go travel the world, battle your demons, set up a business, find people who value your heart and yours will attract. Don’t apologise for working hard, for having goals and being independent: we need more girls like this.

When the right person comes along, they will support you unconditionally and when you do come across that person, know that you deserve them.

I hope you love yourself enough to recognise the things you don’t like about your life, and I hope you find the courage to change them. And I hope somewhere out of the unexpected, a person comes along who will love and support you on your journey too.

Yen started her career in public relations with aspirations to work in the fashion industry, she became curious with e-commerce and technology and evolved her career to where she is now. Awarded Australian Best Young Marketing Talent (2016) for spearheading numerous innovations in her field, she is a passionate marketer with an entrepreneurial edge focused on overachieving outcomes. Competitive at heart, she never wanted to settle for just a nine-to-five job and saw an opportunity start her own business while still working a full-time job. People often mistaken Yen to be quite timid on first impression, but little do they know that she enjoys confrontation, is super opinionated and will definitely shut down dickhead behaviour (if she sees it). Her upbringing has been quite colourful (a story for another time) but as a result she is now super passionate about raising diversity issues (in every form) and empowering young girls to chase their dreams through running mentorship programs and teaching at a university outside of her side hustles.

@yhoang

5 reasons we’re all here for season 2 of GLOW (and why your inner Kween needs to binge it stat!!)

5 reasons we’re all here for season 2 of GLOW (and why your inner Kween needs to binge it stat!!)

5. Season 2 of GLOW (Gorgeous Ladies of Wrestling) continues the brilliant story of these kick-ass, flawed, edgy, colourful, misfit female characters; who happen to make us all question what we’re really saying when we say “I’m not racist/sexist/homophobic but…”

Liberty Belle

The Welfare Queen

Beirut The Mad Bomber

Fortune Cookie

4. The honest depiction of female relationships is everything!! The raw dynamic between Ruth (Alison Brie) and Debbie (Betty Gilpin) as they try to repair their friendship is real AF. This reveals the good, the bad and the ugly of most female bonds; confirming that feminism is not about attacking men, but mostly about not attacking each other.

3. The writers throw a little #MeToo and #Weinstein storylines in for the sake of relevance; giving this modern nightmare a little light relief but cementing more than ever, that this sort of behaviour has been around longer than we all dare to admit. Ruth’s incident shows that women can be victimised and empowered at the same time but also why women shy away from opening up about these awful events, which is a real eye-opener and damn shame!!

2. The style is so so soooo 80s, at it’s best. Welcome to a time when the fashun code was ‘more is more’. You are in for a treat! Get ready for some big hair and blue glitter eye shadow inspo.

1. The soundtrack is E P I C, filled with bangin, deadly, schweet, sick, jams!! I mean, sure we all love a bit of nostalgia but these tunes matched with the rise and fall of these characters is a power combo made in glam heaven. Psst! If you need a workday pick me up, give the below a spin.

Kween Krush: TONI PHILLIPS “(Lost) It Girl!”

Kween Krush: TONI PHILLIPS “(Lost) It Girl!”

Kween Krush alert!! This is where we celebrate everyday women for being complete badass Wonder Women.

Toni, we have a crush on you and it’s not just because you’re one of London’s It Girls or a dreamy DJ with legs for days, it’s mostly how you completely own your ‘sexy’. From your effortless style, cool AF demeanor and hip social life, we’re just utterly obsessed with how you run your shit! We’re equally impressed with how you’re also always up for a laugh and ain’t afraid to tell it how it is!

Yep! You seem to give zero fucks when it comes to what you wear, showing off your body and embracing your sex appeal. Do you recommend more women ooze this confidence?

Well yeah, why on earth not? I do of course have days where I hide under baggy clothes, but I also have days where I’m like: “Hey, you know what? Here’s my stomach everyone.”

I went to Wireless Festival in basically my underwear because I was still hungover from the day before and really didn’t care. I’m not saying that people need to get hungover in order to walk about in lace in public, but I guess I’m just trying to say that confidence is really a state of mind, or the state of your mind. And who controls that? Well, it’s you! So as long as you’re happy in yourself and not harming anyone else, I think you earn the right to do as you please.

Is wearing your ‘sass on your sleeve’ something that came naturally to you? Or did you have to hustle for it?

I think I’ve always had that, although some might describe it as ‘not thinking before I speak’. From a young age, I’ve wanted to make people laugh because I believed that was the best way to win someone over. I’ve always spent more time working on my personality than on how I look.

You always seem to be out and about and living your best life! Is your motto ‘work hard, play harder’?

Erm, well that’s all really just an illusion. Nothing on social media is reality, but I think everyone knows that. I stay in a lot and have gym days. I’ll go to classes, head home and do nothing, but I guess from a social media perspective it would look like I’m out a lot because I just choose to show the fun stuff I do, not me at home stress-eating quinoa straight out of the bag. I suppose I do go out more than most, but I’m lucky because of what I do. My job gives me the chance to get invited to cool events and stuff. I love live music, but I also love going to the local pub with some of my best friends just as much.

What does ‘sexy’ mean to you and what do you find most sexy about women and men?

It’s subjective, like everything is… I’m a big fan of personality though: I’m aware that’s what really counts. I find charisma much sexier than a posed picture or a risqué outfit. Sure, I find the Playboy Instagram account sexy; those girls are so hot, however, if they were fully clothed in tracksuits but were making me laugh that would be equally – if not more – sexy to me. Same with guys.

What’s your view on the theory that women are just as sexually charged as men but have to hide it?

I’ve never heard that before. Is that actually a thing? I don’t think girls have to hide it. I certainly don’t hide it. I probably do the opposite of hiding it, I overshare everything. I will happily tell a sex story and leave nothing to the imagination. Who wants prudes in 2018?

What’s your opinion on the dating game? Are we out of our element now with hooking-up being too accessible thanks to dating apps like Tinder and Bumble?

It’s weird. I mean, it was. Now it’s normal. There’s nothing wrong with it and it’s not anything to be ashamed of, but it’s strange how so many people are meeting on apps. I’ve met all the guys I’ve been seeing over the last few years in person, so I feel like the odd one out. When any of my friends are stressing about having to resort to the apps I just explain how it’s a different world now – it’s a different generation. I have no qualms about sliding into the DMs on Insta. I’ve spoken to some hot guys that way! I used Tinder once years ago, but it was really more like playing a game to me. Never met anyone from it. I do hear some really nice Tinder stories though, as well as some which are hilarious, and some which are frankly terrifying. So really, it’s whatever works for you!

Do you think it still takes courage to be sexually liberated these days? Or is that old news?

I think in the fifties it was courageous to be sexually liberated, but not so much now. Perhaps there are boring sections of the Twitter community that might take time out of their lives to offer their unwanted disapproval. Such as these so-called ‘feminists’ who have single handedly made traditional feminism something that nobody really wants to be associated with by picking on girls who choose to make a career from their sexual liberation. But those kinds of people are of little interest to me. I think anything goes now.

Ten years ago, Jodie Marsh went out wearing a belt over her tits and a t-shirt with the names of all her conquests on. So when you’ve grown up seeing that kind of thing splashed all over the news, you’re probably only going to go one way. I mean, it’s not necessarily gonna encourage you to do the same; my friends and I certainly didn’t start walking around like that, but if that is the more extreme end of the scale, it means you can do something which you consider sexually liberating and it wouldn’t even register. If that makes sense? Basically, if in doubt whip ‘em out! You know you want to.

Do the the terms ‘one-night-stand’ and ‘multiple-sex-partners’ empower you or annoy you?

If they didn’t apply to me then yes, they’d annoy me massively. I’m just kidding, of course – but not really. If I was reading an article and a female was described as having ‘multiple sexual partners’ I’d just think good on you girl. I choose to let people live, so long as it’s safe and not hurting anyone. And there ain’t nothing wrong with a one-night-stand. What if you didn’t set out for it to be? Maybe you would have seen them again but it didn’t happen? Maybe you just woke up the morning after the night before sober and you didn’t connect? Not really a big deal is it? It’s just a term to me.

Have you ever been slut-shamed for acting exactly the way men do?

Not to my face. I don’t think so, but to be honest I’d have owned it first anyway. If someone were to attempt to shame me, it would be very likely that I’d have already acknowledged it in a more interesting and louder way than they could. So it’s hard to see why anyone would bother trying.

You’re a presenter on Capital XTRA, a voice-over artist and a DJ in an industry that’s hard to get noticed and survive in. Mind sharing some of your secrets to success?

Well firstly, I’ve been doing it for a long time since I was very young, so I think that definitely helps. When I was about 21 I was on a huge radio station and doing all the big music shows on TV. Sadly, it went to my head a bit to be honest. I thought I was the shit, and I can confirm that if you walk around thinking you’re the shit, that’s just not going to work out well for you. As a presenter, likeability and relatability are both kind of important. Perhaps I wasn’t mature enough to be graceful and appreciative of the opportunities I had been given, and my boss at the time didn’t really tolerate egos like that; it wasn’t the radio station for that kind of attitude. I realised very quickly that acting like that may work for a while, but not for long. These days I always witness in others the mistaken notion of self-importance I once adopted, and it predictably leads to their downfall. They’re here today, gone tomorrow.

The secret to success? Be nice to people, it’s not hard to do. And concentrate on the actual job – the one that pays your bills, not all the other fake shit around it. Having said that, I would guess about 90% of the people I know have all purchased fake followers on social media, and it’s seemingly kinda worked for them. Turns out people are believing the hype, but the trouble is you need to have the talent to back it up.

I didn’t have social media when I was starting out, I was simply hired for being good at what I do, and I guess that’s how I survived. My advice: don’t buy fake bits of attention, because it means nothing. And don’t be a dick. It sounds easy, but you’d be surprised.

You’re the creator of the blog LostItGirl, what message are you trying to convey here and who the hell is ‘LostItGirl’?

LostItGirl was originally my alter-ego I suppose, but since it gained in popularity it’s something that I have taken a back seat with and have left to the professionals. I still have an involvement, but it’s now in the hands of people far more interesting and clever at the internet than I.

I started the blog because I found a lot of radio presenters had blogs and honestly, they were all so boring. Just boring stories about boring stuff and I could’t get past a sentence without wanting to cry at how dull and narcissistic it all was. So I created a character who has that bit of crazy in her that we all have, and I tried to centre it around offering a bit of tongue-in-cheek advice based on my own experiences.

Some of the stories are true, some are made up, but everything is exaggerated. It can’t be taken seriously and it’s certainly not for everyone. But I will say some of the people behind it now are guys, so legitimately some of the advice is great on there because you get both a female and male perspective.

Any dating deal breakers or dating disasters you want to confess to? 

Millions. You’d have to read my blog for that. We simply don’t have the space here.

What women are you krushing on at the moment and why?

I love Bella and Gigi, which is a cliché I know. But I like their style. I’ve always held Victoria Beckham in high esteem. She’s chic, funny and she understands the power of being dignified in silence when faced with people who want to trash her and her private life. There’s so much dignity and grace in saying nothing. The world is full of angry little people who love to talk and threaten, but who just end up embarrassing themselves. I also like Kylie Jenner. I think she’s hilarious, but I don’t think she means to be. She’s an accidental genius. I’ve got a lot of time for her.

What tunes should we be listening to right now?

I’m liking Cardi B. Aside from that, it’s best you just listen to Capital XTRA between 1-4pm (that’s when I’m on in case that was unclear).

Any tips on how to ‘rock what you’ve got’ and love yourself (even on your darkness days?)

Everyone needs to stop caring so much about what people they’ve never met think about them because it’s really not that deep. A good tip I think for 2018 would be that if you are having a day when you feel ugly, maybe just don’t post a social media that day. I love a day off socials.

Be yourself, understand that people are and always have been mean, and it’s usually because they are in love with you but can’t admit it. There’s also a lot of jealousy which manifests itself in such a way that those who are will do their best to deny this to themselves by telling you that you’re a piece of shit. It’s whatever. Just do you, and those that are worthwhile knowing will naturally gravitate towards you. Also, hang out with more animals. Animals are cool, humans are generally not very cool at all.

Carmela and Toni used to work together at the same radio station in London. Initially Carmela was too shy to introduce herself to Toni because she thought Toni was the f**king tits and was not at all in her realm of awesomeness. Thank god Carmela finally mustered up the courage to say hi because it’s been love and lols ever since.

For your daily dose of cheek and chic follow Toni on Twitter here!

Kween Krush: NATASHA NDLOVU “The Power To Influence.”

Kween Krush: NATASHA NDLOVU “The Power To Influence.”

Kween Krush alert!! This is where we celebrate everyday women for being complete badass Wonder Women.

Natasha, we have a crush on you because you’re completely slayin’ the game. To quote Drake ‘You started from the bottom now you’re here’. You went from model to blogger to YouTuber to influencer and now the world is at your fingertips.

What’s the hardest thing about running your own empire Bisous Natasha?

Lol, thanks. Now I just need to start making Drake money! 🙂 The most difficult thing about running my empire – as small as it is – would be time management. I currently do not have an assistant and work with people on a temporary basis, so I have to make the most of each day and not procrastinate.

What do you identify most with? Being a blogger, influencer, model or business woman?

For now, I would say an influencer. I used to model but now I do this full time; my goal is to make it into a successful business and be a business woman.

Have you found you’ve had to fight to be seen or heard as a woman in your industry?

My industry is dominated by women, which is a good thing but I still have to fight to be seen, to be paid fairly etc.

What are some of the biggest challenges? Is it as competitive as it seems?

Some of the biggest challenges start with securing a project over someone else, so it does make the industry competitive. There are many friendly and helpful women in the industry but there are always a few who are in it for themselves.

What’s a day-in-the-life of Natasha Ndlovu?

It varies. Some times it involves me in my pyjamas on the computer all day doing admin but some days I go out to several meetings with potential clients for work. Once in a while I am shooting several street style looks or travelling with a brand when there is an upcoming product launch.

Your Instagram account natashandlovu has close to 100 thousand followers! What’s the secret? Is it more hustle than luck or timing?

I have been on Instagram for a while now and many brands and accounts repost my photos. Nowadays, with the algothrithm change, you have to be consistent with posting and keeping followers aware of the content you produce.

How did you come to live in London? Have you found it difficult at times?

I moved here initially because I was scouted for modelling. I then did some interning at art galleries in between before falling into fashion and blogging. It has been a tough journey, especially when family and close friends live abroad, but it has its amazing moments.

You’re away from your Mum and family who live in South Africa. Do you miss them? What’s it been like to build a trusty support network here?

I do miss my family and only see them once a year. The distance and cost of travelling halfway across the world makes it difficult to see them often. It also therefore makes it important for me to build friendships with people I can trust, not just hang out with on weekends.

Do you have any insecurities or anxiety when it comes to being in the public eye?

I am a quiet person when I am at public events where I don’t know anyone so I avoid going alone haha.

What’s more important to you, being recognized as a brand or a role model?

At the moment, honestly, as a brand because I am trying to be a reliable source of content and information but I have always wanted to help other women with the knowledge and experience I have working in fashion.

What is the one thing people don’t know about you?

Oooh, that’s a secret. Ha! To be honest, I am not that mysterious.

What can we expect from you in the future?

I would like to do a beauty collaboration, so I am focusing on beauty content a lot.

Who do you look to for inspo? Would it surprise us?

I look at 90s fashion for inspiration these days. The Calvin Klein – Cindy Crawford era.

Any advice for women/men following in your footsteps? What does it take to be the ultimate #BossKween just like you?

I say keep creating content, work hard, give yourself a little break (Netflix) but keep the momentum going. It’s so easy to look at someone on Instagram and feel like you will never be as successful as them but just focus on your work / content and you will have a breakthrough.

Natasha was Carmela’s first London flatmate. They lived together in a charming little place in Notting Hill, in a street behind Portobello Road. Most of their time was spent watching Netflix, drinking rosé while discussing boys and going for brunch at their fave spot ‘Mike’s’. Carmela will always cherish those days.

Need more Ndlovu? Of course you do!

Subscribe to Natasha’s YouTube channel and for all things #fashun follow her on Facebook.